Maximizing the Impact of the Community Development Program

Posted June 22nd, 2020 in Article

“In terms of measuring the impact of the program, we have conducted several studies including the Community Satisfaction Index, the Multiplier Effect study and SROI, especially on our two flagship programs. Reporting activities are very important, so that they don’t jump around, so they don’t know the progress, “explained the first session from Nana Sutisna, JOB Pertamina Medco E&P Tomori Sulawesi Social and Environmental Specialist.

“Even though productive programs are important, charity programs (direct social distribution run out) cannot be eliminated. Community needs in the field need to be seen in the context and priorities. The CSR (Corporate Social Responsibility) program must continue. Likewise, caring for or maintaining the community, even after the project is completed. This is a challenge in managing community development.

“Our excellent programs include Siboli Empowerment House and Sinorang Herbal Village. This is a model of an herbal-based entrepreneurship program. The value of SROI reaches 1: 5,91. Has been running for four years, the need for health in the local community is very well received. Through this program, it can empower women very broadly. Now there is one herbalist who has official certification. He became a mover with a scope of 1 surrounding district.

The impact value, is an important note in SROI. The impact is a lot that we can record. Initially from just the economy, then it increased to the family aspect, etc.

We also approach the community through the Mother and Child Empowerment Home. During the five years running, this program won Excellence in Provision of Literacy & Education the Silver award at the 2019 Global CSR Award ago. Children’s literacy growth is greatly improved. SROI Value 1: 1.16. Now more and more activities are focused on the growth of children’s creativity. This kind of model is very feasible to develop.

CSR is not a medicine to treat public protest protests at companies. That is only part of communication. When it disrupts the company’s operations, it becomes a note. This kind of measurement is very useful because it can become a ‘communication bridge’ to management and also the community.

The second session was delivered by Maria R. Nindita Radyati, Ph.D., Sustainability and Executive Director, CECT Trisakti University, according to her:

“Global citizens, at this time can not be separated from world problems. For example, for food exports there must be certification. For those who have plants, all have standards. Now we must follow world standards if we want to participate in global competition. We can’t live in ‘silos’. War in other countries, there is an impact on other neighboring countries. Then he will bring culture and habits that are not necessarily suitable.

For those who buy shares. What was the business. Is it vulnerable to climate change. For example, electronics companies can be affected by health problems such as COVID-19, including the import of supply row material from China forced to stop. Not to mention from Italy, or not from other countries. This condition shows its relation to the decision to buy shares, which needs to be considered non-financial aspects. That’s why ‘Social Value’ is so important.

Social in Indonesian, is defined as assistance, donations, or giving free. But in the English dictionary, it means non-economic issues facing society, including the environment, health, harmony, etc. It all included in the social aspect. Because in the Indonesian language the word “social” is interpreted as donations, donations, etc. then the mindset of hearing CSR terminology is immediately interpreted as a contribution of just Rupiah. So it doesn’t feel like there is a value outside of it. It has nothing to do with business. Then needed other aspects that can measure. ROI is important, but SROI is also important “.

Maria goes on to explain that 3P has now become 5P: People, Prosperity, Planet, Partnership, Peace. Dignity, humans are needed, where humans need to be “wowed”.

“Not just being a laborer, but also a part of the owner of the business. Is the CSR program capable of creating peace. Is the partnership growing. For example, by joining the social gathering program, members can share. What is the medicine and solution? Non-financial aspects that make them happy. If we are able to measure in detail the impact of our community development programs, then we can design better programs. This is an evaluation mechanism for planning. Which ones do we stop from? SROI is only one method. Originally from America, then developed in the UK. Many other methods. “

The final session was delivered by Dede Abdul Hasyir, Academia in Sustainability Accounting from Padjadjaran University.

“There are two sides to understanding that impact assessment is part of the monev phase, where there is a POAC managerial model, and there is a lifecycle of a program and the monev phase itself.

What things have been initiated what has been planned beforehand. input process output. is there an outcome to what skills are needed. Do interventions have impacts that are either intended or not intended. Are there positive or negative interventions that can arise.

An evaluator’s basic competence consists of several skills including: systematic inquiry, professional practice, project management, situational analysis, reflective practice and interpersonal skills. If it has only been running for one year, then the impact assessment of the program will be less representative. At a minimum the study can effectively reflect the results when it has been running for three years. “

The Indonesia Social Value Discussion Batch 3, which was held on Thursday, March 12, 2020, took place at the Trisakti University MM Sustainability Campus in Menara Batavia Jakarta, took place warmly and cheerfully. For the record, that afternoon was the last days before the Covid-19 pandemic struck or rather the last week before school and office restrictions were in force.

A number of health protocols have been implemented throughout the campus and event space. It did not dampen the scientific enthusiasm of 57 participants from various companies, institutions, NGOs and cities. The following are some notes related to the presentation of the speakers. May be useful.

Prasetyo Wibowo
Manager Training and Business Development IMZ
IG @prasetyow_id

Indonesian Social Value

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